Family Beach Camping for Cascade Designs
We got a call this spring from our long-time contact at Cascade Designs in Seattle; the parent company to popular outdoor brands Therm-a-Rest, Mountain Safety Research, PackTowl and Platypus. They needed to put together a commercial shoot showcasing how all the gear from these different brands works together to make an enjoyable camping experience. And they wanted us to produce work that spoke to the families that wanted to get outdoors.
Oh yeah, and they needed the deliverables in four weeks. Well alrighty then…
We immediately got to work putting out a call for talent in the areas near locations we thought would fit the bill for the creative. The client was looking for a beach camping location that wasn’t a developed campground but also not a long hike in. The whole scene needed to feel ‘do able’ to the target audience. In two weeks we had secured a location in Northwest Montana and two families with-in an hour drive of this spot.
We had each family for a true overnight camp-out, supplying all the gear and meals on location. The shoot days with the first family were challenging due to high winds blowing sand across our location. That meant we had to produce more with our second family (everyone slept very soundly that night). Fortunately we wrapped the project just in time as the temperatures soared well into the triple digits at our location just two days later.