Oboz Footwear in California's Sierra Nevada
Bozeman-based footwear brand Oboz (slang for outside in Bozeman) contacted us to discuss a series of projects showcasing new additions to their product line-up. The small outdoor brand had partnered with nation-wide retailer REI to feature a few of their boot, shoe and sandal models exclusively. Understandably they wanted fresh new media for packaging, point of purchase displays and the online catalog. It also wouldn’t hurt to have some new content to announce the new product launch on social media.
It took about a month to set-up talent and locations for the shoot, we finally got to work on the actual production. We decided to base in the Lake Tahoe area: It was a perfect fit for our first shoot of the campaign; a new sport sandal called the Sun Kosi. Tahoe locals Val and Nico gave it their all from sunrise until sunset, walking and re-walking sections of trail dozens of times, posing just perfectly to not look posed and instantly snapping into ‘good times’ mode on command. I brought in a good friend to help with the dual role of producing photography and video assets during each shoot day. He also kept the playlist going to maintain the required stoke level.
Next up was a shoot showcasing their signature approach shoes in the mountains of the Sierra Nevada. There’s always a lot to do in preparation for a shoot like this: we re-worked the shot list and sampled the local craft breweries (there are several). With a favorable forecast on the horizon, we were finally ready to mobilize our talent and crew for an alpine start. Gearing up in the still-dark trailhead parking lot, we could see stars crisp and clear in the pre-dawn sky. We knew it was going to be a good day in the mountains.